Pink Santa Hat Movement

The Pink Santa Hat Movement provides educators who are fighting or have bravely fought breast cancer with an opportunity to lift their spirits through hope, support, and fellowship. Each year during the holiday season, The Pink Santa Hat Movement will honor eight beautiful and strong educators who are fighting breast cancer with a weekend of pampering and inspiration.

The initiative began after Elise Dunnigan Bethel, the daughter/twin sister of The Wright Stuff Chics’ mother daughter duo was diagnosed with stage IV metastatic breast cancer in 2015, as a way to raise awareness of this dreadful disease. In August 2018, Elise loss her battle, making this cause even nearer and dearer to our hearts.

The Pink Santa Hat Movement will continue forward in Elise’s honor to celebrate her life and our love for her, in an effort to promote the legacy of such a remarkable woman with the hopes of honoring and celebrating other phenomenal women in education fighting breast cancer.

And the Winners Are…

We are proud to announce that the 2018 winners of the Pink Santa Hat Movement weekend are Denise Higgins, Patricia Knowles, Martha Cummings, Beth Lambe, MaryAnn Novak, Susannah Graham, Candace Ingram, and Linda Collins.

Our eight extraordinary educators will be flown to Atlanta, Georgia on November 30th for a weekend stay at the Intercontinental Hotel where they will be showered with gifts, spa treatments, a shopping spree, a photoshoot, and more!

To learn more about our 2018 recipients, view our winners' biographies to read about their inspiring journeys battling breast cancer.

Get Involved

To help fund this special event, The Wright Stuff Chics will be holding a scenic 5K Run/Walk on Saturday October 27th in Douglasville, Georgia, along with the sale of limited edition merchandise, with proceeds going directly to the Pink Santa Hat weekend. We are seeking additional support to help make this event as memorable as possible, welcoming all donations, services, and gifts in-kind in exchange for sponsorship recognition and promotion across various platforms.

A variety of tiered sponsorship packages are available. Tailored packages to ensure sponsors enjoy maximum results are available on request. For more information on sponsoring the Pink Santa Hat Movement, view our Sponsor Guide.

Every bit counts! Want to help support Team Elise and The Pink Santa Hat Movement? To make a tax deductible donation, visit our race website

To learn more about partnership opportunities, contact us at